holly
tolisano
content marketing strategist +
social media manager
driving brand awareness + increasing sales through innovative content storytelling
Hello! I'm Holly!
I’m an experienced and well-rounded Marketer with an enthusiasm for locally-based organizations and small businesses. I have 10+ years of experience working in Marketing, with a heavy focus on content marketing and social media management. I've been fortunate to work for large corporate retailers, non-profit institutions, and small businesses. These experiences have given me the tools necessary to develop strategies that are informed and resourceful, while making the most of any budget. If you’re looking for someone to drive your business forward through content marketing efforts, then I’m your girl!
what i do
Content Strategy
I work closely with my clients to determine what the larger business priorities are, and create strategic content plans to meet these goals. This includes identifying key performance indicators (KPIs) to monitor campaign success.
Content Creation + Copywriting
I create various forms of content to ensure that brands stand out and remain relevant across platforms. This includes video content, graphics, static photos, on-brand social copy, and original blog articles.
Content Analysis
I collect social insights and data to analyze how content is performing, and leverage these insights to make suggestions about ways to improve content performance and drive sales.
what to know about me
- I earned my B.A. Degree from USF in Art History in 2010, and earned my M.B.A. in Marketing from Saint Leo University in 2017. This broad education has provided me with the resources needed to explore my creative side while keeping an analytical eye on the bigger picture.
- I got my start in Marketing while working for the Home Shopping Network (HSN). As a pioneer of the omni-channel shopping experience, HSN provided me with an unparalled education in multi-platform marketing and product storytelling.
- My biggest strength in Content Marketing is my ability to quickly identify trends and brainstorm innovative ways to make them relevant for the brands that I work with.
- I strongly believe that the key to social media success is quality over quantity. It’s more important to add authentic value through your content than it is to churn out meaningless content every day.
what they say about me
Holly Tolisano was a wonderful asset to Brick Street Farms. As our Marketing Manager, Holly executed our social media and marketing activities. She is a creative, talented and positive asset to any company. Her social media creativity, willingness to take on any tasks assigned to her and team player attitude increased our social presence, retail market sales and brand awareness. I highly recommend Holly to any organization.
Shannon O’Malley,
Owner, Brick Street Farms
St. Petersburg, FL
Holly is incredibly organized, intelligent, driven and knows her business inside and out. She is reliable, flexible and affable. She takes on any task with ease and has no issues when there is a change in direction. She was easily trained on several (non-social) platforms and shared a wealth of knowledge with us that she has gained from her vast experience in working with other companies. She has been a real asset to my team. She is always willing to jump in and help out wherever it is needed.
Elisa Van Arnam,
Co-Owner, SoulKu Jewelry
Asheville, NC
Working with Holly to create email campaigns has provided such a sense of ease for this important part of driving our business and growing our audience! She always has fresh ideas for marketing our small independent shop, and executes them on time. She is also such a joyful collaborator. I'm so grateful that she has taken this piece of the business off my plate so I can focus on other things.
Mindy King,
Owner, There There
Asheville, NC
